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From a Family Factory to Kiwi Homes

Built from years of hands-on mirror craftsmanship, C&F Creation was born to bring better mirrors to New Zealand — with honest prices, modern design, and no middlemen.

Kia ora, I’m Joey — and this is C&F Creation.

I’ve spent nearly ten years in New Zealand’s eCommerce space, helping local businesses transition from retail stores to thriving online shops. Along the way, I’ve sharpened my skills in website design, eCommerce store build-up, filmmaking, photography, and SEO — but C&F Creation isn’t just another digital project.

It’s personal.

It’s built on family.

And it started with a simple thought:

Why are good mirrors so expensive in New Zealand?

Renley Arched Grid Window Full-Length Mirror | 190 x 90cm - C&F Creation

Why We Started C&F Creation

After moving to New Zealand at a young age, I noticed something strange: mirrors here were not only pricey — but also limited in design and size.

Coming from a family that’s been producing mirrors and glass products for years, I knew there was a better way. We already had the tools, the knowledge, and the manufacturing experience. So I thought — why not bring that quality and variety to Kiwi homes?

C&F Creation started with a simple goal:

Make beautifully designed, high-quality mirrors more accessible — without the heavy price tag.

Rooted in Craftsmanship, Raised in a Factory

I didn’t just learn about mirrors — I grew up with them.

My family has been in the mirror and glass manufacturing business for years, and the factory was like a second home. As a kid, I helped my mum carry materials, pack orders, and watched every step of production — from raw sheets to the final polish.

Over the years, that experience shaped my eye for quality and gave me something many sellers don’t have:

A deep, hands-on understanding of how a mirror is truly made.

This foundation is what drives C&F Creation. We don’t guess — we know what goes into building a mirror that lasts.

Renley Arched Grid Window Full-Length Mirror | 190 x 90cm - C&F Creation

Our Vision for Mirrors in New Zealand

Our goal is simple:

To bring the best mirrors into New Zealand homes — without breaking budgets or compromising quality.

Because we run entirely online, we’re not tied to retail rents or showroom overheads. That means we can keep our prices lower than traditional retailers, while focusing on what truly matters: thoughtful design, reliable quality, and customer service that actually responds.

We’ve built our business around content creation and direct connection — and with over 140 verified Kiwi reviews, we’re proud of how far we’ve come.

But we’re just getting started.

Curious about how we keep our prices low and what sets us apart in the mirror market?

See How Our Full-Length Mirrors Shine in Real Homes

We’re proud to have over 140+ real reviews from happy Kiwi customers — and nothing makes us happier than seeing our mirrors in your homes.

These snapshots are just a few of the many stories shared by real C&F customers across New Zealand.

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